...Connect analytics counters and configuring conversions through GTM

Creating the GTM

Open this site: https://tagmanager.google.com/

Press the “Create account button”

Fill in these fields:

Press the Create button below

Agree to the terms of service

Copy the codes and past them to the corresponding mini-landings:

Save the mini-landing and go back to GTM

Go to the admin tab and click on Import Container

Download the ready container here

Load it to the site and choose an existing workspace

Choose the workspace

Press the Confirm button

Configuring the container

Open the variables section and edit variable values.

An example on how to fill in variables:

GA4

G-PC7MJCCPBK

Pixel_FB

240369497014143

Pixel_TikTok

BTNH5G8RQH53JI5RA600

Pixel_VK

VK-RTRG-502975-YdQG

TOP_Mail.ru

3192512

Yandex_Counter

56644959

Open the variable and type its value

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